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From the Book of Le Clown...
Clowning

Welcome to Magnificence™. Population: Le Clown

Incorporated as a city in 1832, Montreal only truly came of age in 1971, when Le Clown soiled his first diaper.

Mark Twain once said of Montreal: “This is the first time I have ever visited a city where you can’t throw a stone without breaking a church window.” The Roman Catholic Church left an indelible thumb print on our culture: Montreal, once deemed a paradise for pedophiles, curses using Catholic liturgy, and is littered with boroughs and streets named for saints. French is also the sole, official language of Quebec; public signs and posters must be en français. In 1971, Le Clown’s birth brought the city out of the Dark Ages: all street were renamed “Le Clown”. Though there has been many complaints about the unilingual nature of the city’s signage, no one has ever griped about the Le Clown’s name as, let’s face it, all roads lead to his magnificence.

A Montreal Street Sign

EXHIBIT A

A Montreal Highway

EXHIBIT B

In 1981, to celebrate Le Clown’s 10th birthday, Montreal’s coat of arms was redesigned, and the new contemporary logo became our city’s official emblem.

Montreal's Official City Logo

Many years later, Le Clown suggested a rejuvenation of our emblem, something which would be more accurate to who Le Clown was. This was his sketch:

Stick-Le Clown

The city unblocked $500K of the tax payer’s money, which was taken from the Canadian Defense budget (at Le Clown’s request), hired a top-notch Montreal agency, and waited. The new logo presented was called “Room to make it really ugly“.

New Montreal Logo

THE ABRASIVE NEW LOGO

Epic fail. It was rejected by the citizens, by the city’s intellectuals, and Le Clown deemed it less than magnificent. The “top notch” creative team behind the godawful new logo was fired, and later hired by The Gap to redesign their logo.

Historians and artists were then mandated to revisit our collective past and give it a facelift: Le Clown, Montreal’s founding father, depicted leading past and present citizens to a brighter horizon. It was a groundbreaking concept: If Montreal was one of Canada’s first settlements, paving the way for our great country, the only way to make the masterpiece better was to recreate it into Le Clown’s image. 34,482,779 Canadians celebrating Le Clown, from sea to sea.

Montreal Statue

Raymond Mason‘s sculpture The Illuminated Crowd. Just. Much. Better.

Montreal Must-Sees

1. Mount Le Clown: Situated in the center of Montreal, Mount Le Clown is our city’s Central Park. In 1643, Paul Chomedey de Maisonneuve placed a cross on top of the mountain, in honoUr of White Baby Jesus’ Mother. In 1991, the cross was replaced with a fiber-optic Le Clown’s face, to commemorate his 20th birthday, and his first polar bear kill, while blindfolded, with his bare teeth. If you walk along Mount Le Clown at night, on Park Le Clown Avenue, you will enjoy Le Clown’s gentle and magnificent face smile over the city. Many urban legends surround the fiber-optic face of our gracious and magnanimous protector, one being that he will wink at you if you refer to him as His Magnificence™,while eating a poutine, and wrestling a polar bear, naked.

Mount Royal At Night

2. A Montreal Canadiens Hockey Game: Simply put, the best hockey team ever: 24 Stanley Cups, 28 Vezina trophies, and 17 Hart Memorial trophies (note from the author: all other hockey teams suck, especially the Toronto Maple Leafs, the Boston Bruins, and the Philadelphia Flyers). The last Stanley Cup won by the HABS was in 1993, and admittedly, they have been pretty much sucking ass since then. But they are still the HABS, and still from Montreal, and NO ONE can crucify them on a stick and call them horrible names when they lose but us, loyal Montrealers. And beside, their uniforms sport the most beautiful team logo of the league.

Centre Le Clown

Le Clown Centre – Home of the Montreal Canadiens

3. Le Clown, Himself: If you stumble upon His Magnificence, forget the myrrh… a $50 gift certificate to La Banquise will suffice. When you meet him, tell yourself that you knew him before his face replaced the maple leaf on the national flag of Clownada.

The New Canadian Flag

__________________________

Heartfelt thanks to Montreal and Quebec artists and graphic designers who made this post possible:

Francisco Sottolichio: Exhibit A – Montreal’s highway.
Sara Lomas: Le Stick Clown and content editing.
Alexandre Goulet: Le Clown – The Way to Magnificence™.
Lorie-Aude Grenier: Mount Le Clown at night.
Kyle Williams: Le Clown Centre – Home of the Montreal Canadiens.
Sophia Fredriksson: Le Clown’s very famous magnificent™ avatar.

All other images by Le Clown. All Rights Reserved. 2012.

About Le Clown

Founder and CEO of everything I write. Author of A Clown on Fire, Black Box Warnings, and The Outlier Collective. Important guy™.

Discussion

206 Responses to “Welcome to Magnificence™. Population: Le Clown”

  1. L’ego incarnate!

    Posted by Val | November 29, 2012, 08:29
  2. Wow, I’m so excited to see these things with my own eyes. Shall I expect to be treated like royalty? I certainly hope so. By the way, when is your birthday…I want to see if we really were separated at birth…

    Posted by tracy fulks | November 29, 2012, 10:11
  3. Well that completely makes sense. Shame about the logo though, such a waste of Magnificent™ money. They should have been punished appropriately.

    Posted by workspousestory | November 29, 2012, 11:49
  4. Wonderful post as always Le Clown. At what point will you be installed as Royal Emperor of Clownada formerly known as Canada? It is far too overdue I think…

    Posted by kenthinksaloud | November 29, 2012, 12:10
  5. I loved this post, Le Clown. Thank you for the smiles! :)

    Posted by mybeautfulthings | November 29, 2012, 13:51
  6. Reblogged this on tekArtist.

    Posted by Stephane Daury | November 29, 2012, 14:48
  7. Love Montreal’s emblem. And I so agree with your choice of hockey teams! I haven’t been into hockey as much the last few years because it’s changing too much, but they are and always will be THE best NHL team ever. :-)

    Posted by writerwendyreid | November 29, 2012, 17:33
  8. Great blog – wonderful homage to our wonderful city!
    http://dcmontreal.wordpress.com/

    Posted by dcmontreal | November 29, 2012, 21:32
  9. This is Magnificence™ personified. :-)

    Posted by readinpleasure | November 30, 2012, 04:23
  10. Hi there, Le Clown!

    Just wanted to let you know that I featured this post on my blog for this week! I’m featuring one post every day of the week (updated weekly), and yours is in the “Random Writing Wednesday” category. Feel free to check it out, it’s on the right hand side of my blog (you might have to scroll down a bit).

    Cheers!

    Marie
    Good Morning, Joe
    http://goodmorningjoe.wordpress.com/

    Posted by Good Morning, Joe | November 30, 2012, 13:36
  11. Who knew?

    Posted by Addie | November 30, 2012, 18:57
  12. WOW! You need to start giving guided tours of this wonderful city! A great post and great images! It’s so funny, and I approve of this new Canadian flag!

    Posted by thegeekanthropologist | November 30, 2012, 20:09
  13. Cool pics!
    Montreal… memories memories.. of the cemetery :) (yeah I was under parental supervision during my visit, so those fun places i hear of were not accessible)
    But the culture is full-blown here. Poutine indeed and Montreal co-workers.
    Wish I could go there to erase the bad memories loool

    Posted by lyxia | December 2, 2012, 21:09
  14. Ridiculously fabulous! xoJulia

    Posted by Julia Kovach | December 5, 2012, 19:07

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