//
From the Book of Le Clown...
Clowning, Seriously

The Future of Blogging is Today

“I do not read the reviews.
No, I am not singing for you.”
- Bright Eyes, Let’s Not Shit Ourselves

On August 27, 2012, Eric Robillard, the author of A Clown of Fire™, decided to make a few changes to his brand. As of that day, the author was not only going to blog as the irreverent and obnoxious character Le Clown™, but also as himself. It was the logical next step toward the brand’s evolution.

A Clown on Fire has been gaining constant momentum since its inception last February:

  • Followers will soon be reaching the 500 landmark;
  • The blog is a few views away from the 70,000 mark;
  • Participation and interaction on posts are at an all-time high. On August 24, My Life After Not Being Freshly Pressed was viewed 174 times (368 pageviews), liked 69 times, with 74 comments from bloggers: 18.7% of bloggers have liked the post, while 20% left a comment.

The continuous growth of A Clown on Fire could be explained by:

  • Engaging content (blog posts);
  • Generating conversation in the Comments section;
  • Reading and commenting on fellow bloggers’ posts.

To insure the evolution of this blog, and to remain interesting for both the readership and the author, Le Clown‘s voice had to be let loose, and allowed to fully develop into a truly outrageous blogger, without being constrained by the author’s values and hesitations. This has been a constant struggle creatively, as Le Clown is a far cry from his author, and there has been a few instances where Eric wondered if he had pushed the envelope a bit too far. It is the first time the author has a brand that is so well defined, and so personal; he is not blogging for a product or another brand, and he isn’t developing a blog strategy for a corporation or a small business… He is writing for himself. Le Clown must be given all the space he needs to fully develop, with no holds barred. This is where Eric Robillard the blogger comes in… Think Andy Kaufman and Tony Clifton: two brands, one man. Le Clown, the outrageous loudmouth; and Eric, the more even, open-minded blogger.

Expect two different blogging and commenting styles, and a new divided blogroll - the controversial abbreviated blogroll being only the first part… Something for everyone.

 

About these ads

About Le Clown

Founder and CEO of everything I write. Author of A Clown on Fire, Black Box Warnings, and The Outlier Collective. Important guy™.

Discussion

133 Responses to “The Future of Blogging is Today”

  1. um… does that mean you are going to be fighting with yourself in the blog…
    Eric comments (all sappy and nice) and Le Clown takes over and douches the place up?

    Posted by the howler and me | August 27, 2012, 09:35
  2. As a serious question, I wonder how different Eric and Le Clown really are. Are there any aspects of one that bleed into the other’s life?

    Posted by El Guapo | August 27, 2012, 09:37
    • That’s a great question, Guapa. There’s a great deal of “Eric” in Le Clown. I have often referred to him as a douchebag with a huge heart… not unlike the author. I want to go further with Le Clown, and not have any hesitation when I explore his “darker” and more “outrageous” side. On the same token, I want to write from the heart about my family, my kids, etc… Same for the comments I leave on other bloggers’ posts… I find it hard to comment on a post of someone who just lived through a miscarriage when I’m in Le Clown’s character…
      Eric

      Posted by Le Clown | August 27, 2012, 09:41
      • Yes I can fully understand that train of thought,
        however Le Clown is still you underneath the facade
        and so the seriousness of the blogs content and
        your heartfelt reply will be on the same wavelength
        whether you comment as Le Clown or Eric…

        It is still you, regardless of your outward image…

        Androgoth

        Posted by Androgoth | August 29, 2012, 06:13
  3. Though one always needs the time and the space to evolve “to become” and it is always in a state of process but this sounds a little bi-polar. Which one do we trust?

    Posted by asklotta | August 27, 2012, 09:44
    • Ask Lotta,
      Well the answer is simple: trust no one. But back to your comment… There is something closer to the dissociative identity disorder in this creative process. But see it as two different characters writing on the same blog; Miss Marple and Hercule Poirot, as opposed to Dr. Jekyll and Mr. Hyde.
      Le Clown

      Posted by Le Clown | August 27, 2012, 09:48
  4. Oh, good! I like Eric; he collects frogs. That’s as eccentric as collecting orchids, which I used to do…when I had money…and time…and no children. Now I am raising my children as if they were orchids. Hm….

    Posted by jmlindy422 | August 27, 2012, 09:44
  5. Why do I feel slightly afraid of what is to come?

    Posted by robincoyle | August 27, 2012, 09:50
  6. Bravo! Bravo!
    I’m here for the grape crush…when do we start?

    Posted by jotsfromasmallapt | August 27, 2012, 09:54
  7. I think this is brills. Although I obviously don’t have the following you have and my blog is really not established, I sometimes struggle with this. People tell me I’m nothing like my blogger self in real life. While this is true to some extent, but those that know me best know I am at least a little bit crazy. Since getting Freshly Pressed I’ve actually felt a bit weird about posting because that post was very comedic and much more like my old blogger personality (from my Nefarious Nahar Nahars blog that I kept a couple of years ago), but most of my posts on Shan’s Shenanigans are really personal, as the blog was begun as a chronicling of my pregnancy. I’m not sure that all the followers I gained after the FP are interested in reading about my pregnancy symptoms! On the other hand, I’m flattered that so many people found me entertaining… what to do? For me, since I don’t really have a brand, no problem, I’ll just keep doing what I do and if I lose followers for being too personal, so be it. For you, I like it. Seems like a wise decision and a good way to go. Bonne chance!

    Posted by shanz83 | August 27, 2012, 09:55
    • Thank you. Being Freshly Pressed can bring its fair share of interrogations. I’ve often heard bloggers perplexed after quickly losing traffic once FP’d, as often the post chosen by WordPress differs in tone and content from the rest of the blog, and the flow of readers you gain the day you’re FP’d decreases with each new post… Le Clown is great fun, he will say things I wouldn’t dare say, and I like that about him, so he’s going nowhere, unless it’s on a louder and more obnoxious path, without being hurtful, though.
      Eric

      Posted by Le Clown | August 27, 2012, 10:01
  8. Bring it. I ain’t skeered.

    Posted by Fish Out of Water | August 27, 2012, 10:00
  9. I’m sorry…Am I suppose to see a difference in the pictures?

    Posted by speaker7 | August 27, 2012, 10:03
  10. This is very interesting because it has lots of psychological implications. Your goal to keep two separate personas rather than bringing them together to create one whole person might be difficult. Obviously, I could say a hell of a lot more.
    I consider Eric, who has a colorful and irreverent side as well as an open minded and sensitive side, to be my friend — I want only for you to be happy.

    Posted by A Gripping Life | August 27, 2012, 10:07
    • Grippy,
      I see it as a literary challenge, as an author allowing two different characters to develop on one blog. Interestingly, I did not study marketing, I have a B.A. in Literature. Writing has always been a passion, as developing clear and distinct characters. I enjoyed fusing Eric and Le Clown in previous posts, and this will continue to happen. But merging both characters brought its own dichotomy, as fusing the two voices created a sort of Frankenstein monster between both Eric and Le Clown, which is great, but it is also prevented Le Clown to fully be who he could be if he had no restraints. I have used the Agatha Christie characters analogy in a previous comment, as opposed to the Robert Louis Stevenson’s Jekyll and Hyde. I stand by it.

      This blog is fiction, based on real life. Perhaps a third character will be introduced with time…

      Eric

      Posted by Le Clown | August 27, 2012, 10:19
  11. Le Clown/Eric,

    I like both of you – the outrageous and the sensitive. I look forward to learning more about the voice behind Le Clown. It feels like a logical evolution and one in which you have the freedom to choose how you want to post and respond. Cudos!

    Cathy

    Posted by Cathy Ulrich | August 27, 2012, 10:20
  12. Excellent news. While I have always enjoyed the irreverent stylings of Le Clown, it’s nice to know that I can comment here without a safe word now.

    Posted by rollergiraffe | August 27, 2012, 10:38
  13. Le Clown/Eric,
    This is so creative! I love this idea and wish I’d thought of it. But that is why you are Le Clown. Or is it Eric? Who am I talking to right now??

    Your magnificence has again risen. I didn’t know you had a degree in Literature. You should write a book or are you already doing that?

    I shudder to think if Le Clown had NO restrictions. I could not keep up and I would be as scared of him as I am of reality shows.

    Brigitte

    Posted by Brigitte | August 27, 2012, 10:39
    • Brigitte,
      Le Clown will probably exceed your comfort zone, I can’t say for sure… As for L’Éric, he will probably be more your cup of tea.
      As for writing a book, it was a goal when I was younger, but I lost interest… This is why I like blogging, as I don’t expect anything from it. I just go where my mind flows, and now I can enjoy two very distinct flows…
      Eric

      Posted by Le Clown | August 27, 2012, 10:45
  14. very very interesting …look forward to embracing both sides of you dear sir. Love you either way you show yourself

    Posted by unfetteredbs | August 27, 2012, 10:41
  15. I will take Le Clown in whatever form he comes. Especially when he teases with those sexy statistics. I do loves me some stats.

    Posted by Carrie Rubin | August 27, 2012, 10:43
  16. This is exciting.

    Posted by Brother Jon | August 27, 2012, 10:45
  17. Wow – you two are going to be very busy. This is like watching a cell divide. Who knows how many personalities will evolve. (My mind hasn’t fully awakened so I’m still partly in dream state, hence, my strange observation) Good luck, and you are setting yourself up for a lot of work. I absolutely LOVED your post about what life was like after NOT being freshly pressed. You’re crazy. Jayne

    Posted by jayne ayres | August 27, 2012, 10:47
  18. I like this idea, and I’m sort of jealous of it. Although I am moving in the opposite direction very slowly, away from my good-girl, introspective, Seattle mom, yoga-y self, and accessing more of my inner naughty self but very thoughtfully. I was teaching yoga yesterday and made a bad joke in class about “squishy balls”, so I guess it’s coming out in real life too.

    Posted by misslisted | August 27, 2012, 10:48
    • Miss Listed,
      I think you’ll agree that we are complex beings, not just defined by a single cell of personality traits. Squishy Balls…. I think this would have made it my favourite yoga class of all time… You have a good blog, with a clear voice, I really enjoy reading you.
      Le Clown

      Posted by Le Clown | August 27, 2012, 10:54
  19. and by the way, I think it’s important to reinvent oneself regularly, I mean, look at Madonna!

    Posted by misslisted | August 27, 2012, 10:50
  20. I haven’t been following you as long as some but I had wondered how you balanced the personality you’ve created versus the reality. I look forward to seeing more of both.

    Posted by draconianstylist | August 27, 2012, 10:51
    • DS,
      Most of what I write is based on real life… hidden behind clever monikers, said the humble writer… Le Clown is mostly based on a younger me, circa university years: pretentious, and over-confident… But using him as a character makes interesting blog posts… I will however be happy writing less obnoxious posts when I when I will feel like it… It will be a relief.
      Eric

      Posted by Le Clown | August 27, 2012, 11:06
  21. This should be interesting!

    Posted by stuff I said | August 27, 2012, 10:53
  22. Oh my goodness this is so delicious… can’t wait. For more LeClown. And for Eric.

    Posted by workspousestory | August 27, 2012, 10:56
  23. “Change is good.” Unfortunately, the source of that pearl of wisdom was a Taco Bell TV commercial.

    Your friend,
    V

    Posted by lameadventures | August 27, 2012, 11:10
  24. Oooooh this sounds fun!

    Posted by MissFourEyes | August 27, 2012, 11:11
  25. Eric/Le Clown,

    Will you have different branding for your two types of posts? Like black & yellow for Le Clown, and pink for Eric?

    Madame Weebles/Madame Weebles

    Posted by Madame Weebles | August 27, 2012, 11:50
    • Madame Weebles à la deux,
      God, no…. That is too much work. It would be like asking me to change my underwear each day…
      Le Clown
      PS: Weebs, you’ll also be part of my much coveted Top 12 blogroll. Told you it paid sucking up to me.

      Posted by Le Clown | August 27, 2012, 11:53
  26. So, what would be the blogging equivalent to challenging Jerry “The King” Lawler to a wrestling match?

    Posted by The Waiting | August 27, 2012, 12:05
    • Emily,
      I love when references to Andy Kaufman’s career are made. I should write a whole post on my mentor… I don’t know what would be the equivalent… Challenging Grippy to a dart match, blindfolded and dressed as a princess, in Las Vegas?
      Le Clown

      Posted by Le Clown | August 27, 2012, 12:10
      • Whenever I need a lift I watch the Mighty Mouse video. Too great. My dad used to sing that to us when we were kids.

        As for the darts match, I don’t think you will be able to get Lisa back to Las Vegas unless you drag her kicking and screaming.

        Posted by The Waiting | August 27, 2012, 12:14
  27. Le Clown:
    I find this development “very interesting” as Arte Johnson would say in Laugh-In. At least you’re evolving, not metamorphosing like what happened to Jeff Goldblum in The Fly.
    Of course, I have no way of knowing this with certainty. For all I know, you, at this very moment, may be growing needle-like hairs all over your body and regurgitating your food.
    C-a-L

    Posted by Curmudgeon-at-Large | August 27, 2012, 12:56
  28. I’m looking foward to this, but don’t worry about Le Clown’s comments. They are enjoyed as much as the blog!

    Posted by steph50 | August 27, 2012, 13:03
  29. I look forward to this Eric/Le Clown — indeed I do.

    Posted by Sword-chinned bitch | August 27, 2012, 13:38
  30. I have good feelings about this. No reason, why, just do.

    Posted by La La | August 27, 2012, 14:03
  31. This is going to be very interesting.. can’t wait to see the two forces of Montreal converge here @ WP!!!
    I just strapped in for a great ride Le Clown/Eric!!

    Posted by free penny press | August 27, 2012, 14:19
  32. Le Clown is always fun to read, but I’ve really enjoyed Eric’s writing the most.

    Posted by calahan | August 27, 2012, 16:43
  33. Blog identity is very important for the integrity of the space. There is plenty of virtual room for virtually everyone… if you try to cater to to many people… you wash yourself away. Don’t ever do that sir. Not ever.

    -Your Faithful Reader,

    Soul Walker

    Posted by asoulwalker | August 27, 2012, 16:55
  34. Well. This is an exciting chapter and I’m psyched to see where Le Clown will go with this and I’m really looking forward to hearing from Eric too…the stories of you and the fam (albeit with that Le Clown edge sometimes) were what hooked me in the first place. Good choice!

    Posted by dinnerversions | August 27, 2012, 17:46
    • Lisa,
      Thank you. I miss that part of writing, quite honestly. When this blog started, there was no Le Clown, and as soon as he arrived, he took over. He will now share the spotlight with L’Eric. We will see with time how he feels about that…
      Eric

      Posted by Le Clown | August 27, 2012, 18:00
  35. I like that idea because I like Eric. I also love the magnificent, yet obnoxious Le Clown. Almost 500 followers? Since this past February? 6 months? Really? Holy shit….maybe I need to become a little more rude and self-involved… :-P

    Posted by writerwendyreid | August 27, 2012, 17:48
    • Wendy,
      I am doing this as I was getting tired of having only one voice, although “Eric” slipped many times in Le Clown’s discourse. This will be a good change, and it will be refreshing for Le Clown as well. And yes, almost 500 followers… I’ll prepare a nice video for that one…
      Eric

      Posted by Le Clown | August 27, 2012, 17:55
  36. G’day Eric!

    Posted by John the Aussie | August 27, 2012, 19:00
  37. Very exciting. I love change.

    Posted by nevercontrary | August 27, 2012, 19:42
  38. Can’t wait to read both LeClown and Eric…….The different voices and tones of both are more then welcome in my world!! Bring it on….I’m ready for both.

    Posted by A Dog With Fleas | August 27, 2012, 22:41
  39. LeClown and Eric – life in the blogosphere. Sounds like a nice sappy soap opera. atothewr approves.

    Posted by atothewr | August 28, 2012, 07:03
  40. Just keep them coming… I think I will follow both. :) You have tell me how you do it because blogging takes a ton of time.

    Really you should be proud of how well you’ve done. Congratulations.

    x,
    Becca

    Lady or Not…Here I Come

    Posted by rebecca2000 | August 28, 2012, 08:02
  41. The internets accept your split personality. Rock on!!

    Posted by daddyranman | August 28, 2012, 08:13
  42. Cher Messrs. Le Clown & L’Eric, congratulations! Since we’re multi-faceted creatures, it’s good to find ways to express that splendor. Look forward to basking in yours! xoM

    Posted by Margarita | August 28, 2012, 13:21
  43. I think this change is good, I expect to read and see new wonders and magic on this blog, and to be quite frank, the more voices that echoes in eternity, the better.

    Posted by Sophy | August 28, 2012, 14:28
  44. An interesting posting this one Le Clown…

    Androgoth

    Posted by Androgoth | August 29, 2012, 06:15
  45. Sitting here trying to comment in a way that doesn’t sound too gushy or like I’m *trying* to be cool. I came up with “dude…you rock”. I hope that will suffice.

    Posted by uniqueweirdness | August 29, 2012, 09:33
  46. This is very intriguing and engaging Le Clown. I mean Eric. Who should I talk to? This is quite brilliant. I mean it gives you permission in a way to push that envelope. You can always point to the Le Clown fellow. The diagram brings it all home to me. One in the same, but different, separate. I have a whole perspective now. The question is, when will we know it’s Le Clown or Eric, the blogger?

    Posted by The Bumble Files | August 30, 2012, 15:30
    • The Bumble Files,
      I’m still working on defining the two voices. So far, Le Clown has been a character by himself, but “Eric” often showed signs in his post… The idea at this point is to let Le Clown take his own pace based on what’s been written on ACOF, push his arrogance, and enjoy the everyday calm of an Eric post… So much to mold… Thanks for this well thought of comment!
      Eric

      Posted by Le Clown | August 30, 2012, 15:33
      • Thank you, Eric, for your most thoughtful reply. I’ve been in a bit of the blog fog after I visited your site and a few of your blogging friends. I’m not sure what ACOF is. Please enlighten me. I look forward to the CoF, Le Clown AND posts by Eric.

        Posted by The Bumble Files | August 30, 2012, 16:19
        • The Bumble Files,
          ACOF: A Clown on Fire, which is the interminably long official name of my blog……. Why are you on a blog fog? I will visit your blog tonight, once my 2 1/2 yr old daughter sleeps, in her closet, after her supper, a bowl of water…
          I’m just kidding… Two bowls of water.
          Le Clown

          Posted by Le Clown | August 30, 2012, 16:22
          • A ha! Actually, I figured it out the second I hit my Reply button. I thought maybe your blog would just be COF. Ok. ha ha. My blog fog is when I know I have 20 other things to do but I can’t stop reading posts, after posts, the next one to the next one. It happens to me. It’s not a bad necessarily. 2 1/2 years old, oh such a tender (difficult) age. Yes, nothing happens until she is asleep. I’d love for you to stop by my blog. I hope you like it. I’m sure you’ve read so many good ones!

            Posted by The Bumble Files | August 30, 2012, 16:33
  47. This is quite curious to me… that you’re experimenting with the two personas in one blog. I’d sussed that, though not originally – when I first visited (after you followed my blog, I think – after the forum thingy) I thought… “superficial” and didn’t really dig any deeper. It didn’t occur to me at first that Le Clown was a deliberate character, rather it seemed that he might be someone you were hiding behind, as a lot of people just aren’t willing to put themselves into a blog at any cost. But of course I see what you’re doing and I appreciate both sides.

    I’m pretty much doing the opposite in my current blog, I’m leaving a lot of myself out of it, and putting most of the emphasis on other people. That’s a really new thing for me, to put myself into the background. Also, when I started it, I’d wanted it to be very inoffensive so that the readership could be children too… then as time went on (not that it’s been going for long, I only started it a few months ago) that started to feel very unnatural. And of course that sort of thing attracts only one or two types of people so I don’t really know how to break through that. Introducing my more gritty side to it suddenly might break the damn thing! ;) (The temptation is to stick in a Billy Connolly video complete with his usual language. Oh well, maybe one day…!

    As I mentioned in my timeline recently, I’m much more me in Facebook – but even there I seem more reserved than I am in ‘real life’ (I swear like a trooper). Ah well…

    Good luck L’Eric/Le Clown.

    Posted by Val | November 12, 2012, 15:28
    • Val,
      I developed blogging strategies for prominent brands most of my career (this is what I still do). When I started blogging, the only mission I had was to do it the way I wanted, no compromise. And whatever voice I would opt for. So far, it’s been successful beyond my wildest expectations. I am having a blast, and the interactions with my readers make it all worth while… That and all the creative ventures I allow myself to play with!
      Le Clown

      Posted by Le Clown | November 12, 2012, 16:20

Trackbacks/Pingbacks

  1. Pingback: Blogroll Contest | A Clown On Fire - August 28, 2012

  2. Pingback: There’s some kind of contest going on… « Brother Jon - August 29, 2012

  3. Pingback: Fuck in Absentia | A Clown On Fire - September 26, 2012

  4. Pingback: Fuck In Absentia : by Le Clown | tracy fulks - September 26, 2012

  5. Pingback: The Year of Nothing | A Clown On Fire - January 3, 2013

  6. Pingback: A Clown on Fire Reunion | A Clown On Fire - March 22, 2013

Leave Le Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

Enter your email address to follow this clown, if you don't want this clown to follow you in a dark alley.

Le Clown on Twitter

Internet Famous

The Daily Post
Freshly Pressed
Freshly Pressed once, shame on you. Freshly Pressed twice, shame on me.

Badges of honour

Blogroll Alumni
I'm a Carnie
Follow

Get every new post delivered to your Inbox.

Join 2,917 other followers

%d bloggers like this: