“I do not read the reviews.
No, I am not singing for you.”
- Bright Eyes, Let’s Not Shit Ourselves
On August 27, 2012, Eric Robillard, the author of A Clown of Fire™, decided to make a few changes to his brand. As of that day, the author was not only going to blog as the irreverent and obnoxious character Le Clown™, but also as himself. It was the logical next step toward the brand’s evolution.
A Clown on Fire has been gaining constant momentum since its inception last February:
- Followers will soon be reaching the 500 landmark;
- The blog is a few views away from the 70,000 mark;
- Participation and interaction on posts are at an all-time high. On August 24, My Life After Not Being Freshly Pressed was viewed 174 times (368 pageviews), liked 69 times, with 74 comments from bloggers: 18.7% of bloggers have liked the post, while 20% left a comment.
The continuous growth of A Clown on Fire could be explained by:
- Engaging content (blog posts);
- Generating conversation in the Comments section;
- Reading and commenting on fellow bloggers’ posts.
To insure the evolution of this blog, and to remain interesting for both the readership and the author, Le Clown‘s voice had to be let loose, and allowed to fully develop into a truly outrageous blogger, without being constrained by the author’s values and hesitations. This has been a constant struggle creatively, as Le Clown is a far cry from his author, and there has been a few instances where Eric wondered if he had pushed the envelope a bit too far. It is the first time the author has a brand that is so well defined, and so personal; he is not blogging for a product or another brand, and he isn’t developing a blog strategy for a corporation or a small business… He is writing for himself. Le Clown must be given all the space he needs to fully develop, with no holds barred. This is where Eric Robillard the blogger comes in… Think Andy Kaufman and Tony Clifton: two brands, one man. Le Clown, the outrageous loudmouth; and Eric, the more even, open-minded blogger.
Expect two different blogging and commenting styles, and a new divided blogroll - the controversial abbreviated blogroll being only the first part… Something for everyone.